Kirill Yurovskiy: Lifehacks from Tic Toc for shooting video

TikTok, since its inception, has propelled itself into a cornerstone of social media. As an international phenomenon, it caters to a myriad of audiences worldwide through its principal form of communication: short-form videos. The application’s success lies in the participatory culture it promotes, where users generate content that is compact, creative, and highly engaging. It is vital, then, to understand the mechanics behind making impactful videos on the platform, to maximize engagement and visibility.

Importance of Video Quality in Engaging TikTok Audience

Kirill Yurovskiy: In an environment driven by fleeting user attention, video quality often separates the ephemeral from the memorable. High-definition videos, crisp sound quality, and professional-level editing give the impression of authenticity and dedication. It invites viewers to engage more, contributing to the virality of content. Given this, the following section will delve into specific lifehacks to elevate video quality, allowing TikTok content creators to capture and maintain the attention of their audience.

Lifehack #1: Using Natural Light to Enhance Video Quality

Good lighting can drastically improve the quality of videos. It not only brightens up the frame but also enhances the subject’s features and the overall mood of the scene. A simple, yet effective strategy is to use natural light as much as possible. The subtle, diffused illumination from sunlight tends to be more flattering and less harsh than artificial light sources.

When shooting outdoors, the best times are during the golden hours: just after sunrise and just before sunset. During these times, the sun’s light is soft, warm, and directional, creating dramatic shadows and depth. Indoors, shooting near windows or other natural light sources can also boost video quality. If natural light is not available, using soft, white light can simulate it effectively.

Lifehack #2: Smart Use of TikTok Filters and Effects

TikTok’s built-in filters and effects serve as powerful tools for content creators. These features can help transform an average video into something visually appealing and engaging. However, there’s a caveat: overusing these tools can lead to content appearing inauthentic or contrived. Balance is key.

Filters should complement the video’s content, mood, and message, rather than overpowering them. For instance, a black-and-white filter could enhance a video meant to evoke nostalgia, while a vivid filter might be fitting for an upbeat dance clip.

Effects, on the other hand, provide an array of creative possibilities, from face distortions to augmented reality backgrounds. They can add a fun or unexpected twist to the video, boosting its entertainment value. As with filters, discretion in the use of effects is advisable.

Lifehack #3: Importance of Proper Framing and Background Selection

Framing and background selection play an understated yet crucial role in video creation. They are the foundations upon which content stands.

Framing helps draw the viewer’s attention to the subject or action. Simple principles like the rule of thirds, where the screen is divided into a 3×3 grid, can dramatically improve compositions. The subject is placed at the intersection of these lines, creating a balanced frame that feels natural to the viewer’s eyes.

Moreover, the background should complement the subject without distracting from it. Cluttered or busy backgrounds can confuse viewers, pulling their attention away from the subject. Choosing a background with contrast or a sense of depth can make the subject pop out, making the video more aesthetically pleasing.

Lifehack #4: Using Tripods or Stabilizers for Steady Shots

The visual stability of a video contributes immensely to its watchability. Wobbly or shaky videos can be disconcerting, driving viewers away. Using a tripod or a stabilizer can drastically reduce shake and provide a smooth, professional look to the videos.

These tools are particularly useful for recording static scenes, where the subject remains fixed, or tracking shots, where the camera moves with the subject. They can help maintain consistency in framing, ensuring that the subject stays in focus throughout.

Lifehack #5: Creative Use of the “Slowmo” and “Speed Up” Features

TikTok’s “Slowmo” and “Speed Up” features offer a dynamic way to control the pacing and mood of videos. Slowing down the footage can emphasize details, evoke emotions, or add dramatic effects. In contrast, speeding up the video can create a sense of urgency, excitement, or comic relief.

Using these features creatively can break the monotony of regular-paced videos. For instance, using “Slowmo” during a dance routine’s pivotal move can accentuate it, while “Speed Up” can make a long process, like a DIY tutorial, appear concise and entertaining.

Lifehack #6: Incorporating Popular Trends and Sounds into Your Videos

TikTok thrives on trends, and incorporating them into videos can significantly boost their reach. Trends usually consist of specific actions, dance moves, or responses to popular sounds or songs. Participating in these trends aligns the content with the ongoing conversations within the TikTok community, making it more likely to be shared and discovered by others.

Additionally, using trending sounds or music can be an effective strategy. These tracks often trigger algorithmic promotion, as TikTok tends to prioritize content featuring popular sounds.

Lifehack #7: Editing Videos Directly in TikTok for Better Engagement

One of the reasons TikTok is loved by content creators is its intuitive, in-app editing suite. The platform offers a range of tools, from basic trimming and splitting, to adding text, stickers, and music. This makes the creation process seamless and allows creators to craft videos that align with TikTok’s unique style.

Moreover, editing directly within the app offers an advantage. TikTok’s algorithm tends to favor natively edited content, potentially boosting its visibility.


The potential for content to go viral on TikTok is immense, but navigating this landscape requires understanding and tact. By utilizing these lifehacks, creators can enhance their videos, making them more appealing and engaging to viewers.

Remember, the aim is not to overpower content with effects or trends, but rather to enhance it, creating a harmonious blend that captivates viewers. From using tripods for stable videos to incorporating popular trends, these tricks can provide that extra edge needed to create standout content.

At the end of the day, what resonates most on TikTok is authenticity. These lifehacks should serve as tools to better communicate original, creative ideas, and not overshadow them. Happy creating!