The Opportunities of Change Presented By Text-Generation Tools

Text plays a vital role in content marketing.

Whether email marketing, video marketing, social media marketing, paid ads, or web content, nothing beats the power of text in persuading readers to take action.

For a long time, manual text generation has been standard. However, the AI revolution is transforming many processes, including how we create content.

Businesses are starting to incorporate text-generating tools into their processes.

What Are Text Generation Tools?

A text generator is an AI-based tool that uses deep learning algorithms and natural language processing to analyze massive text data and automatically give out human-like responses.

Text generators have gained popularity since ChatGPT’s launch in 2022. If you know how to write a prompt, a text generator can help you work quicker and better.

While ChatGPT is a popular name on the market, the engine powering it – GPT – is what makes a huge impact. It’s available on API, meaning other developers integrate AI text generation into their applications.

AI-Generated vs. Manually Written Text: What’s the Difference?

While tools like ChatGPT can provide the text you can’t easily differentiate from human text, there are a couple of ways to spot the difference:


The AI-generated text has a certain degree of repetition. The AI model typically repeats sentences and phrases in its response. Such repetitions are unlikely to occur in human text.


Both human and AI-generated content may have errors, but the nature of errors varies. While humans are likely to make grammar and typing errors, AI-generated text has systematic errors, such as using the wrong word, repeating words, or even factual errors.

Lack of Creativity

It’s natural for humans to express creativity through imagery and language. On the other hand, AI language models can lack originality or be repetitive.

No Personal Experience

A text generator provides responses based on the patterns from the data you feed it. It has no personal experience, making it challenging to integrate personal reflections and anecdotes like humans would.

How AI Text Generation Tools Have Revolutionized Content Creation

AI text generation is impacting content marketing in various ways:


All you need to do is prompt the tool, and it auto-generates a response. This process encourages high-volume content production that can boost SEO efforts.

Changing Roles of Marketers and Creators

AI content automation means content marketers should learn alongside these tools and adapt their skill sets. They should focus on creative solutions and high-level strategy while AI generators handle part of the work.


Marketers should understand how to work alongside AI text generators to optimize and distribute content accordingly.

The Benefits of AI Text Generation Tools

Despite their already-mentioned weaknesses, text generators have some advantages.

  • They produce text quickly: Businesses can save the time it takes to create blog posts, social media posts, press releases, landing page content, and chat responses.
  • Generate audience-oriented content: These tools help you tailor content to your target audience. They analyze customer interests, preferences, and behavior data and provide content that aligns with your target audience.
  • Stay ahead of your competitors: Producing high-quality content quickly can give you an edge over the competition. You’ll be more responsive and agile to market changes.
  • Better SEO: Consistently generating and publishing quality content lets you rank for more keywords and improve topical authority. The result is better rankings, more traffic, and even sales.


AI-powered text generation tools have changed the way businesses produce content. Using tools like ChatGPT and Jasper, you can quickly generate content for emails, blogs, or social media without spending much.

But remember, these tools have limitations, so don’t publish the content generated without editing and fact-checking.